About Charlie
I’m a Creative Director, writer and director with more than 20 years’ experience building ideas, teams and creative capability.
I’ve worked on both sides of the creative industry, from television and advertising agencies to digital products and in-house creative teams. That has given me a slightly unusual perspective: I understand how to make the work, but I also understand what needs to exist around the work for a creative organisation to do its best.
At Mother, I helped build an in-house creative and production capability from two people into a multidisciplinary team of producers, editors, motion designers and other specialists. I helped shape the team, develop people, establish capabilities and raise the quality and ambition of what it could deliver.
Since then I’ve worked as a Creative Director across brands, products and businesses, leading teams, developing strategy and ideas, pitching to senior clients, directing productions and shaping creative from the earliest thought through to the finished work.
I’ve also worked directly inside products and businesses. At Mindshine, I helped shape a digital mental fitness product across its structure, content, UX and brand. At Parlo, I co-founded a language-learning platform and led its creative direction and content.
Today, at Black Diamond, I lead creative across international tourism brands. I work across strategy, ideas, pitches, production and new ways of working, including AI throughout the creative process.
The common thread is simple:
I like building things.
Creative teams. Creative capability. Brands. Products. Ideas.
And I like making them better.
I’m interested in ambitious organisations that want creativity to have a meaningful role in how they build their brand, products and business.