Ikea needed a cool way to show off their storage solutions. I found them some interesting people with storage issues, and wrote and directed them these little films. As they spread around organically, the YouTube comments sections filled with people enthusing with civility and actually discussing the furniture hacks. Harry's film became a cult hit and was spoken about on hip hop radio shows and even referenced in a Blak Twang track...
"I'm all over the city like Harry's Ikea Ads"
Awards
British Arrows Awards 2013 - UK TV Series
Silver Award
Big Campaign 2013
Silver Award and Finalist
British Arrows Awards 2013 - UK TV Series
Silver Award
Big Campaign 2013
Silver Award and Finalist
